Ryanair - Unofficial Airline/ OOH, PR.
Brief
Vueling became the official airline of the Eurovision Song Contest, as it was sponsoring the festival. As a direct competitor, Ryanair wanted to make noise without spending a fortune on sponsorship.
What we did
And we found out: Ryanair offers more routes to Turin from European countries than Vueling. So we came up with the “Unofficial Airline” concept.
OOH
Headlines
Propiedad de Officer & Gentleman, propuesta para Ryanair